What I do - Three things. Done well.

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01 — Content Strategy

Build the system, not just the content

I map out what your brand should say, where it should say it, how often, and to whom. The goal is organic distribution — content that builds brand awareness and converts at every stage of the funnel, without relying on paid ads to do the heavy lifting.

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02 — Copywriting

Words that move people, not just inform them

Captions, campaigns, product copy, landing pages, brand voice documents. Written from your audience's perspective — so it feels like a conversation, not a broadcast. I write for brands and founders who want their words to do real work.

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03 — Social Media & Organic Distribution

End-to-end organic presence, built to convert

Not just posting. Building. I manage social media channels end-to-end — strategy, content, execution, and community — with organic funnels that move audiences from brand awareness to conversion. Especially for apps, startups, and founder-led brands that want user growth without burning budget on ads.

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Who I work with

I work with select founders and brands.

My bandwidth is limited and I'm intentional about the projects I take on. Here's who I work with best:

Tech apps & startups

Need users, downloads, and signups through organic content — not just ads.

Founders & consultants

Building a personal brand that brings in clients, partnerships, and opportunities.

Brands with existing presence

Content is live but not converting. Need strategy, better copy, or a full reset.

People talk behind my back

View full creative portfolio & work samples

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Consult with me for your brand

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Case studies & writing